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My Experience 

Work Experience                           

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Vice President of Marketing & Communications                                     Stark Enterprises        Cleveland, OH

May 2018 - Present

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Director of Live Events & Experiences / Integrated Sales & Marketing                Entercom    Cleveland, OH

May 2012 - May 2018  

  • Creating, planning, developing and executing marketing strategies that are multi-dimensional including non-traditional revenue, sponsorship and event sales opportunities for four Cleveland radio stations: WQAL Q104, WDOK Star102, 98.5 WNCX and WKRK Sports Radio 92.3 The Fan

  • Specialize in providing solution-based marketing programs by generating great ideas and developing multi-platform campaigns designed to deliver results

  • Achieve goals by leading sales efforts through event sponsorships, custom 360-degree marketing programs, manufacturer-funded merchandising programs and community-focused marketing programs

  • Surpassed sales goals by 142% 2012; 140% 2013; 106% 2014; 102% 2015; 111% 2016; 113% Q1 2017; pacing at 130% for Q2 2017

  • Increased sales by 233% since start; increasing profits from $600k to $1.4M

  • Recognized for superior performance as a six-time district “Employee of the Year” honoree: Las Vegas District (2009, 2011) and Cleveland District (2013, 2014, 2015, 2017)

 

Stadium Operations Manager at Desert Trip Music Festival (Contract Job)         AEG Live             Indio, CA

October 2016 (2 weeks)

  • Manage and implement stadium operations for first annual music festival with over 80k in attendance over 2 3-day weekends with 6 nights of entertainment including The Rolling Stones, Bob Dylan, Paul McCartney, Neil Young, Roger Waters, and The Who.

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Director of Marketing                                                               CBS Radio                                          Las Vegas, NV

June 2009 - May 2012 (3 years)

  • Directed the Marketing and Promotions department for six Las Vegas radio stations: KLUC, KXTE, KKJJ, KMXB, KYDZ, and KXNT

  • Hire, train and manage 20+ team members including the Promotions Department, Street Team, Event Engineers, and Integrated Sales Coordinator

  • Develop events and programs for our sales team to tie in sponsors, ticket revenue opportunities and create quality experiences for our listeners and clients to reap the exposure and benefits

  • Increase brand awareness and loyalty, grow the audience and attract advertisers

  • To bring ALIVE the brands to the audience

  • Work closely with colleagues in sales, sponsorship, promotions, events, publicity and programming

  • Offer insight about audiences and commercial partners so the station’s output met audience and client expectations, contribute to building the brand, and maximize revenue

 

Marketing Manager                                               House of Blues/Live Nation                               Las Vegas, NV

March 2005 - June 2009 (4 years 4 months)

  • Concert Promotions and Marketing Manager for House of Blues Las Vegas inside Mandalay Bay

  • Brand Manager for HOB Restaurant, Late Night Entertainment, Foundation Room

  • Media Buyer Talent Buyer Assistant

  • Media Buyer for all concert events and brand management via radio, digital, print, tv and more including marketing plans, budget process, sponsorship execution, and creative

  • Generate publicity through press releases to media and soliciting interviews with local media and artist relations

 

Marketing & Promotions Director                       KXTE Xtreme Radio at CBS Radio                   Las Vegas, NV

2004 - 2005 (1 year)

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Promotions Director                                             WNCX and WXTM at Infinity Broadcasting   Cleveland, OH

2001 - 2004 (3 years)

 

Marketing & Public Relations Coordinator        House of Blues/Blossom Music Center Cuyahoga Falls, OH

2000 – 2001 (2 years)

 

Skills & Expertise

Sponsorship Sales, Strategic Partnerships, Advertising, Event Management, Event Planning, Integrated Marketing, Sales, Brand Development, Brand Management, Copywriting, Creative Direction, Sports Marketing, Digital Strategy, Email Marketing, Marketing Communications, Media Buying, Public Relations, Promotions, Social Media Marketing, Social Networking, Canva, Wide Orbit

 

Education & Clubs/Affiliations

Bachelors in Business Administration, Cum Laude             Kent State University, Kent, OH

Major:  Marketing       Minor: Management       Major GPA: 3.75                                          Cum GPA:  3.4

Charity Involvement: Vice President on Board of Directors for WAGS 4 Kids (Working Animals Giving Service for Kids)

Annual Charity Activities: Cleveland APL, UH Rainbow Babies & Children’s Hospital, American Red Cross, Kids In Need

CRMC: Certified Radio Marketing Consultant course for advanced sellers

WISE: Women in Sports and Events, Cleveland Chapter

Extracurricular Activities: Fantasy Football Commissioner; Touch Football Player; Volleyball Player; Runner

Sustainability Captain at Entercom

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